Alex Goldberg's profile

Garagista Beer Co - Anti-Hipster

Alex Goldberg
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Garagista Beer Co. was new to the South African craft beer scene and needed to create something big for the launch of their Limited Edition Pale Ale. So we decided to take craft beer back from the hipsters and have a little fun with the pretentious craft beer stigma.
 
We launched the campaign with an online video that showed an irony of hipsters hijacking the first batch of Garagista Limited Edition Pale Ale.
 
We then called on consumers to help track down the stolen beer in time for the official launch.
 
We then created a series of online ads and posters.
 
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
The Launch Event
Garagista Beer Co The Hipster Hijacking craft beer FoxP2 Anti Hipster Beer hipsters pale ale limited edition Alex Goldberg
Credits:
 
Agency: FoxP2
Creative Director: Justin Gomes
Copywriter: Alex Goldberg
Art Director: Ryan Barkhuizen
 
Production Company: The Institute of Amazing Shit
Director: Duvan Durand
Photographer: Bryan Traylor
Awards:
 
1st at Ad Of The Month (Integrated)
Bronze APEX (Launch)
Bronze Loeries - Integrated Campaign
Garagista Beer Co - Anti-Hipster
Published:
Alex Goldberg's profile

Owner

Alex Goldberg's profile
Cape Town, South Africa

Garagista Beer Co - Anti-Hipster

Garagista Beer Co. wanted to take craft beer back from the Hipsters. So we created this integrated campaign that poked fun at the pretentious cra Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial